As a business owner looking to break into Internet marketing, you may realize that there is actually 
a lengthy process involved, especially if you want to succeed, as most would. The natural remedy to this is to contract an Internet Marketing Consultant for your business. There are hundreds of these consultants in any given area, so how do you know which one is the best for your business? Here are 4 qualities to look for when looking to hire an Internet Marketing Consultant:
- Understanding the clients role
- Knowing what is in the best interest of the client
- Understanding not all businesses are the same
- Transparency
This post examines these 4 essential qualities in depth.
Quality #1: Being Understanding Of The Clients Role
Many consultants view themselves as saviors to the business they deal with, and seem to think that they were hired simply because the client doesn’t know anything about Internet marketing. This is the wrong way to think, and you as a client do not want to employ a consultant that thinks this way. The ideal consultant will understand that while you may not know everything about marketing on the Internet, you do understand some of the things that need to be done (such as website optimization,social marketing, etc). Your consultant should be ready and willing to work with you every step of the way, and explain exactly what it is they are doing for you. As a client, you don’t want to be kept in the dark, so it’s important that you make that clear when prospecting for a new consultant.
When you interview a prospective Internet Marketing Consultant, keep these factors in mind at all times. Make sure the consultant is fully aware of what you expect from them, and be sure that they can follow through with what you want and need. If you do this, you ensure that you will hire someone who will work with you to ensure the success of your Internet marketing, with no issues or regrets.
Quality #2: Knowing What Is In The Best Interest Of The Client
Since there are so many possibilities when it comes to Internet marketing, many clients, especially those with little knowledge of the field, can become overwhelmed when discussing their options with their marketing consultant. It’s important that your consultant be able to understand that you may not need or want to do everything they offer. For example, many consultants offer Pay-Per-Click advertising programs. You may not want to utilize this particular method for your business. Your consultant should understand this, and ideally be able to discuss other options with you. If a consultant constantly pushes ideas at you that you don’t want or need, they aren’t someone you should be working with.
Quality #3: Understanding That Not All Businesses Are The Same
Many Internet Marketing Consultants have several client projects on the go at the same time. In an effort to ease their own work load, they may prefer that all clients take the same general path in their marketing plans. This doesn’t always work, as many businesses need unique marketing methods, and one that works for your business may not work for another. For every service or marketing method your consultant suggests, they should be able to show you exactly why this method benefits your business, and will work better than other variations. “You need a Twitter account because all businesses should have one” is not a suitable explanation as to why your business needs this. Rather, “Your business should have a Twitter account because your demographic makes use of the service, and it’s a relatively easy and inexpensive way to reach them.” provides a better explanation of how the service may actually be vital to your business.
Quality #4: Transparency
This is the MOST important quality in any consultant. This means that you as a client know exactly what your consultant is doing for you, what the results are, and how they are using these results to assist in your marketing. It’s not enough that a consultant decides your website needs to be optimized for certain keywords, and makes the necessary changes. They should also be able to analyze the results of these changes and clearly explain them to you. If the changes have the desired effects, they should be able to show you how and why this worked. If the changes didn’t work as planned, any good consultant should be able to show you why, and know what they plan to do about it.